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Welcome to the future of Google Analytics

The new Google Analytics

Get set up for the future

Google Analytics helps you understand your customers and create better experiences for them. But with rapid changes in customer behavior and evolving industry standards for privacy, it's more challenging than ever to get the insights you need. So we're introducing a new, more intelligent Analytics experience that delivers the essential customer insights you need to be ready for whatever comes next.


This next generation experience will take your digital analytics to a whole new level.

It's built with machine learning at its core to automatically uncover insights from your data that you can use to improve your marketing.

It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across app and web.

Looking ahead, this experience will work with or without cookies or identifiers so you can learn about your customers even with gaps in your data.

And this is just the beginning. We will continue to invest in the next generation of Analytics to help you drive growth and ROI for the long term.

Now is the time to build the digital foundation your business needs for the future. Learn more about how you can get started here.

See you online,
The Google Analytics Team
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UserTesting Expands Its Usability Research Tools

At HiWorld 2020, we announced that UserTesting acquired the technology assets of usabiliTEST, an online solution for information architecture and usability testing.

This marks an exciting new addition to the UserTesting platform, one that fits squarely with our mission to help you develop better customer experiences. Once integrated, you’ll be able to gather real human insight from the UserTesting panel to help you group, label, and describe content in your products more effectively.

We expect initial access to card sorting to be available before the end of the year, with further enhancements and a deeper integration to follow in 2021. We are passionate about helping companies understand and empathize with their customers—this acquisition extends and strengthens our ability to help you realize customer experience success.
Should you have any questions about our new capabilities, please reach out to a member of your account team or contact our sales team.
Thank you for your continued partnership.
Andy MacMillan
Oct 27th 2020, 8:16 pm
When disaster strikes, we tend to put off long-term planning until the crisis is over.

But enterprises must have a strategy that will guide them in making critical technology investments while simultaneously evolving to meet the needs of ongoing disruptive events.

With this guide to digital transformation, learn what businesses must consider in order to continue providing goods and services during disruption, and to position themselves for future success.
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