Pclasp (@admin)
Sep 17th 2020, 2:20 pm
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How to Advertise Your Local Business on Facebook

If you’re like most local businesses, you know that Facebook ads can bring in more customers but you just don’t know where to start. Between the number of options in Facebook’s Business Manager and the complexity of the platform as a whole, it’s easy to get overwhelmed.

Yet there is one Facebook ad type that allows local businesses to run ads for their general area rather easily. By using the “store traffic" campaign objective, you can attract nearby customers to your business, increase local brand awareness, and more easily meet your sales targets. In this post, we’ll show how to:

Set up this type of local business-friendly Facebook ad campaign.
Create ad variations to identify what attracts your local customers.
Continually improve your Facebook local ad’s performance using data insights and budget settings.
Use Facebook local ads to start building local awareness now. This way you can be top of mind when Small Business Saturday and the holiday season arrive!

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