Pclasp (@admin)
Sep 14th 2020, 2:23 am
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Google Limits Search Terms Report Data

Google Reduces Visibility in Search Terms Report: What You Need to Know

Google has announced that as of September 2020, the search terms report within Google Ads will no longer be showing low-volume search terms. Advertisers and agencies are disconcerted, as they add these low-volume queries to negative keyword lists to prevent wasted ad spend.

There are a lot of questions about what this change means, why it’s happening, and what can be done to uphold your PPC returns. This post answers those questions using input from experts within the PPC industry. We’ll cover:

A brief refresher on the search terms report in Google Ads
What has changed in the search terms report and what it means
An overview of how PPC experts are reacting
PLUS actionable suggestions for navigating this shift
We can’t control what Google does, but we can equip ourselves with the knowledge and tools to continue getting the most out of our budgets. Onward, PPC!

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