Oct 29th 2020, 6:41 pm
Welcome to the future of Google Analytics

The new Google Analytics

Get set up for the future

Google Analytics helps you understand your customers and create better experiences for them. But with rapid changes in customer behavior and evolving industry standards for privacy, it's more challenging than ever to get the insights you need. So we're introducing a new, more intelligent Analytics experience that delivers the essential customer insights you need to be ready for whatever comes next.


This next generation experience will take your digital analytics to a whole new level.

It's built with machine learning at its core to automatically uncover insights from your data that you can use to improve your marketing.

It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across app and web.

Looking ahead, this experience will work with or without cookies or identifiers so you can learn about your customers even with gaps in your data.

And this is just the beginning. We will continue to invest in the next generation of Analytics to help you drive growth and ROI for the long term.

Now is the time to build the digital foundation your business needs for the future. Learn more about how you can get started here.

See you online,
The Google Analytics Team