Pclasp (@admin)
5 months ago

After a year of rapid pivots, reduced budgets and various other limitations and restrictions, many will be relieved to see the final weeks of 2020 ticking over, as we head closer to a new dawn, in the wake of the COVID-19 pandemic.

But on reflection, it is interesting to note the brands that were able to innovate successfully amid the chaos of 2020, and how they were able to do so, as a reflection of evolving community values and changing consumer behaviors, which will lead into the next stage, one way or another.

That's what makes this new report from Twitter so interesting - this week, Twitter has shared its top 10 campaigns of 2020, which includes a range of trend-connected, cause-related and pandemic-aligned promotions.

We've transferred Twitter's listing into the below infographic to provide a complete overview of their selected campaigns, but if the text is too small, you can read the original report from Twitter here.https://marketing.twitter.com/en/success-stories/best-of-tweets-2020?utm_source=twitter&utm_medium=organic

There are some interesting notes, and overall, the listing serves as a good summary of what 2020 was all about.