Pclasp (@admin)
5 months ago

TikTok has continued its meteoric rise in 2020, despite various, significant challenges that have impeded its growth.

The biggest blow for the platform came in late June, when India banned TikTok, along with 59 other Chinese-originated apps, due to ongoing conflicts with the Chinese Government. At that time, India was TikTok's biggest market (outside China), with some 200 million users - and then, TikTok faced the prospect of being banned in the US as well, with the Trump Administration issuing an executive order for the sell-off of the app back in August.

But despite this, TikTok has continued on, and while discussions are still ongoing about what the US order could mean for the app, it seems that TikTok will remain fully available for Americans, while it continues to negotiate with the Indian Government.

And more than just get by, TikTok has continued to thrive, adding more users and expanding its cultural influence. Indeed, TikTok's projected to reach a billion users in 2021, and the app has become a key entertainment platform for many, especially amid the various lockdowns.

That will see a lot more brands considering the opportunities of the platform over the next year. And if you're thinking about whether it could be good fit, this week, TikTok has shared some insights into its best performing content of 2020, including top creators, rising stars, trends, effects and more.

That could help frame your approach, and get you thinking about how to connect with the TikTok audience - here's a look at some of the key notes from the listing.

First off, TikTok has shared the top ten viral videos of the year - which, in a surprise, doesn't have Doggface and his skateboard ride on top.

@bellapoarch - Bella does M to the B.
@420Doggface208 - Skateboarding his way to fame.
@itscaitlinhello - The coworker you love to hate because WFH is hard.
@nba - Jalaiah shows us how it's done at the NBA All-Star Game.
@willsmith - Will wipes it down.
@awa_de_horchatauwu - An obscure cereal jingle that isn't bread becomes a bread sensation.
@lizemopetey - Is it meatier or meteor? Hmmm.
@iamtabithabrown - Do you see carrots? Bacon? It's carrot bacon.
@thejulianbass - Who's your favorite hero?
- A goose throws it back.
dc @ohbukster

♬ Whole Lotta Choppas - Sada Baby
That provides some perspective on what works best on TikTok - simple, often repeatable, clips aligned to music.

Of course, creating a viral hit is as much art as it is science, but taking a look at these clips could help you better frame your approach to your own TikTok clips.

Then there are the platform stars - TikTok has shared a list of rising creators on the platform, which could also help you better understand what resonates with users.

Charli D’Amelio
Tabitha Brown
Bella Poarch
Devon Rodriguez
Wisdom Kaye
Addison Rae
Michael Le
Chriselle Lim
Noah Beck
show me your true colors for a chance to be in my music video! @beatsbydre #BeatsDaisyChallenge

♬ Daisy - Glacier Blue EXPLICIT - Ashnikko