Nick Chisom (@chisom12)
9 months ago

Set Up a Successful Online Business
Once you’ve edited your images, it’s time to optimize your online portfolio and photography website. There are a few considerations that you should absolutely ensure you have available on your website.

  1. Your Name

Whether it’s your business name or your personal name that you operate under, make sure your name is clearly visible to customers who find your work.

  1. A logo/colors

Your logo and colors help define your photography brand. Work with a graphic designer to design a logo that suits your work. Then, select the colors you’d like to use throughout your website and social media accounts to better refine your visuals.

  1. Contact Information

Your preferable contact information should be clearly visible for customers to contact you with. Whether it’s your email address or phone number, make it clickable so that customers can easily get in touch with you if they want to hire your services.

  1. Your Best Work

Your best work should be clearly visible on the first page of your website. Whether it’s one incredible image that fits your brand perfectly or a gallery of your favorite images, pick the style that works best for you.

  1. Customer List

If you’ve worked with reputable brands in the past, put them on your website. Customers love to see past experiences.

If not, consider creating some “mock client images.” If you want to shoot products, practice shooting products you have at home and showcase those on your portfolio. The same goes for images of people if you want to shoot models. Showcase the work that you want to be hired for.

  1. Ways to Purchase

Photographers should always maximize their opportunity to earn money off their work. So, ensure you have a clear way to purchase your work. Consider adding a link to your Shutterstock portfolio so customers can purchase your images directly. Similarly, most website providers have an integration to operate a print business or embed a print website to your work.

At a minimum, you should have a contact button for customers to get in touch with you to purchase your work.

Set Up a Successful Online Business
Building a successful website or online business is incredibly important. Image by Stokkette.
Setting up your Shutterstock portfolio

There are now so many different ways that you can update and share information on your Shutterstock portfolio. So, why not ensure yours is optimized for your business? Setting up your Shutterstock portfolio might not seem like branding work, but it’s incredibly important. Here are a few different elements to consider.

Set Up Your Shutterstock Portfolio
An example of a good Shutterstock portfolio by Klara Zamourilova.

  1. Your name/ URL

Your Shutterstock URL and name should identify your business if you use your portfolio as a professional business. Shutterstock has some pretty awesome search optimization, which means when someone searches for you on Google, chances are your Shutterstock portfolio will be one of the first things they see. If your account name and URL has nothing to do with your work it’ll be really hard for people to find and purchase your work on Shutterstock.

  1. About You

You now have the opportunity to add a small biography to your work and preview line. Use this also an opportunity to describe your unique selling proposition and what makes your portfolio unique compared to others on our marketplace.

  1. Link your Social Media

You should absolutely link your social media accounts to your Shutterstock portfolio. Firstly, it will help people find your other work not on Shutterstock. This is also an awesome way for our team to find you and highlight you on our social media channels and blog, which could provide an awesome boost to your work.

  1. Location

You now have the ability to publicly share your geographical location (country) on your portfolio. What this means is that customers looking for artists in specific countries or places will be able to find and purchase your work. This is great for customers searching for local artists in their market.

  1. Create Collections

Curating collections of your best images is another way to optimize the visuals on your Shutterstock portfolio. Create collections based on trips, on shoots, on diversity elements, etc. The opportunities are endless. But, before you create a collection think about the customer you are trying to attract to that work.

Contact us to get started.